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ItalianCar | June 23, 2017

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Alfa Gets A Logo Makeover

Alfa Gets A Logo Makeover
Pete Accini

The Alfa Romeo logo is one of the most distinctive – and unusual – in the industry. And Alfa have decided that the launch of massively important new Giulia is a good opportunity to give it a makeover.

New Alfa giulia rear

The badge has been nipped and tucked a few times over the years but this update represents a major revamp. Gone are the gold rings and no longer are the Biscione (snake) and cross separated.

Old Alfa Badge

Old Alfa Badge

New Alfa Badge

New Alfa Badge