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ItalianCar | November 18, 2017

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Even harder to resist: Alfa Giulietta with lower price tag

Even harder to resist: Alfa Giulietta with lower price tag
Pete Accini

We’ve always loved Alfa’s little Giulietta – especially in the stunning shade of Alfa red. And now it is even harder to say no to with the launch of a new base model with a starting price of just $25,000 drive away.

You would expect that at this price-point some corners would have been cut but a look at the spec sheet reveals very little has been left off the standard model compared to its more expensive stable mates (Progression, Distinctive and Quadrifoglio Verde). In fact the only significant downgrades are that the engine is the non-MultiAir 88kW version of the 1.4 four cylinder mill and the that the wheels are low rent steelies with plastic trims.Here is the complete list of specifications for the new Giulietta model:

  • Alfa Romeo DNA systemAlfaRomeoGiuliettaFront
  • ABS with ASR Brake Assistant
  • Q2 electronic differential
  • ESP with Hill Holder
  • 16-inch steel wheels with multi-spoke wheel cover
  • ‘Start & Stop’ system
  • Dual front airbags
  • Front side airbags
  • Side curtain airbagsAlfaRomeoGiuliettaSide
  • Alfa Sound System with CD/MP3 player and 6-speakers
  • Steering wheel mounted radio and phone controls
  • Electric windows
  • Rain-sensing wipers
  • Headlight dusk sensor

Tempted?

This new, agressive pricing is part of a wider plan by Fiat Chrysler Group Australia to open up Alfa to a wider audience. In a press release  Veronica Johns, CEO of Fiat Chrysler Group Australia, stated: “Earlier this year we outlined a new pricing structure for the Fiat and Alfa Romeo brands to make these iconic Italian vehicles more affordable and more accessible to the Australian market,”

“The introduction of an expanded Giulietta range is the next step in our repositioning program for Alfa Romeo and we’re confident the significant improvements we’ve made to the value equation for this vehicle line will attract the attention of new car buyers.”

This is indeed an exciting time for Aussie Italian car fans, as someone once said “we’ve never had it so good”