Fiat Breaking the USA With Humour
Fiat is trying a novel approach at gaining traction in the US, it has commissioned a series of short shows on the comedy video website Funny Or Die. The quirky vignettes feature an Italian family who own a Fiat, what else, in an American neighbourhood. The comedy stems from misunderstandings and cultural faux pas. So it safe to say that while this is a groundbreaking advertising strategy the comedy is anything but.
Take a look at Fiat’s Funny or Die Channel and see what you think. Would it make you any more likely to buy a Fiat?