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ItalianCar | February 27, 2024

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Maserati celebrates 2007 and what looks like a great 2008 at Bologna show

Maserati celebrates 2007 and what looks like a great 2008 at Bologna show
David Bateson

The Bologna Motor Show, held in what has become known as ‘Supercar Valley’ thanks to the list of legendary car companies in the local area, is being used by Maserati to celebrate what, even for Maserati, has been a remarkable year.

Leading the display at the show is the Maserati GranTurismo which, 2500 orders worldwide, including more than 150 in Australia and New Zealand, is already one of the most successful Maseratis of all time, even though deliveries have only just started. The new car is already being driven on Italian roads with Australia and New Zealand deliveries due to start in a matter of weeks.

Alongside the GranTurismo is the Quattroporte Sport GT-S, the latest version of the car that is the best selling Maserati of all time, a car which improved in popularity with the addition earlier this year of an automatic version. On the race track, Maserati has collected another four world titles in 2007, taking the manufacturers, drivers, team and Citation Cup titles in the FIA GT World Series, with the Maserati MC12 once again proving to the car to beat.Not to be outdone, Maserati’s own workers also set a new record, building 850 cars in the month of October. To put this event into perspective, only a few years ago, the same number of cars was produced in a year. Building 850 cars in a month is a significant result, but Maserati has set itself higher goals again for 2008. as we reported earlier this all bodes well for Maserati’s finances that, historically, have not always been great – in the third quarter of 2007, Maserati’s revenues were €141 million, up 33% compared to the same period in 2006.

Maserati finances looking healthy

In the third quarter of 2007, Maseratis’s revenues were €141 million, up 33% compared to the same period in 2006. This improvement can mainly be attributed to the excellent performance of the new Quattroporte Automatic and the new Maserati GranTurismo which is going to be launched officially in all markets by the end of 2007. In the third quarter of this year, Maserati’s profit from ordinary operations was €6 million, significantly improving from the 6 million loss for the same period of 2006. The turnaround that had emerged in the previous quarter thanks to an increase in volumes and cost containment policies was thus confirmed.

In the first nine months, Maserati’s revenues amounted to €485 million, up 29.3% compared to the same period of the previous year. In the period January-September 2007, Maserati achieved a 6 million profit from ordinary operations, a significant improvement compared to the €32 million loss for the same period of 2006. Overall deliveries for the 10 months exceeded 5,400 vehicles, and orders booked for GranTurismo amount now to approximately 2,500 units.

The United States is still Maserati’s leading market, accounting for approximately 40% of turnover, in front of Italy, the European leader, followed by Germany, United Kingdom, Japan, Switzerland, France, China, Australia and UAE. Italy is confirmed as second most important market for Maserati, registering a 24% increase, after ten months, in comparison to 2006, with more than 550 vehicles delivered through a total national network of 28 showrooms. Maserati now is present in 59 countries and five continents, with a total network of over 272 dealers.