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ItalianCar | September 21, 2017

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New Alfa TVC: The Romance of Performance

New Alfa TVC: The Romance of Performance
Pete Accini

Alfa Romeo Australia have really ramped up the heritage and nostalgia with their latest TV advertising campaign – and we love it.

We’ve spotted no less than five classics from Alfa’s illustrious past in the one minute ad. Here’s the list: Giulietta Sprint Speciale, 2600 Sprint Coupe, TZ1, Duetto Spider and lastly we see glimpses of a lovely little Giulietta Spider at the end. Now it’s not often you see that little lot on prime TV.

The advertising company responsible is Melbourne based Cummins Ross. They also handle the advertising for the other Marques in the Chrysler group including Fiat and, of course, Chrysler themselves. We loved their fantastically retro Chrysler 300c TVC “Timeless”.